HUBEM is an AI visual studio developing advertising visuals, concepts, and motion through emerging generative technologies. Here, machines generate — but humans decide.
The studio operates as a system of creative “units,” each contributing to the development of visual ideas, experimentation, and production workflows that merge traditional CGI thinking with AI-driven processes. The belief is simple: technology evolves, but creative direction remains human.
Founded by Julio M. Ruiz (Unit-01) and Jorge Acevedo (Unit-02), art directors with over a decade of experience creating CGI campaigns for national and international clients.
AI visuals powered by human minds